Creating a Sponsor-Friendly Mission Statement

A good mission statement tells sponsors exactly why to partner with you. Use these tips to make yours stand out:

· Focus on your audience and your impact, not just your organization.

· Keep it short—1-2 sentences.

· Mention growth, innovation, or a big problem you help solve.

Nonprofit Example

“Our mission is to empower local teens through hands-on science education, helping every student discover their potential and build skills for the future.”

For-Profit Example

“Our goal is to connect small business owners with practical tools and a vibrant community, helping them grow faster together.”

Sponsor Tip:

Try to include a line like: “By partnering with us, sponsors help create real opportunities for...” and finish with your impact.

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Developing a Sponsorship Rate Card—A Step-by-Step Guide

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What Every Sponsorship Seeker Needs in Their Pitch Deck