Strategy. Preparation. Sales support.

A clearer path to sponsorship revenue.

You’ve built something worth sponsoring. We help you turn its value into a clear offer, meaningful brand conversations and a practical plan to move forward.

A personal conversation. A recommendation built around you.

Maria L. Perez, founder of The Sponsorship Lounge
Maria L. Perez Your sponsorship strategy partner

Built Around Your Opportunity

  • Nonprofits & causes
  • Events & experiences
  • Sports & entertainment
  • Creators & media
  • Associations & communities

Strategic Sponsorship Experience Across Brands, Events & Enterprise Partnerships

Beyond Hollywood International Film Festival
The Parking Spot
Blacklane
Miracle Flights
National Highway Traffic Safety Administration
National Crime Prevention Council
WHSmith
Corporation for Public Broadcasting
FedEx
INDYCAR

How we help

The right support.
For your next move.

Get guidance, build your offer or bring in sales support. We’ll help you find the right starting point for your goals and resources.

A team collaborating on its next steps 01 / Get guidance

Membership & Coaching

Build your confidence.
Keep moving forward.

Lead your own sponsorship efforts with expert guidance, useful resources and support as questions come up.

  • Clarify your sponsorship approach
  • Get feedback on your ideas and materials
  • Build your team’s skills and confidence
Discuss guided support
Preparing notes and planning materials 02 / Build your offer

Accelerator & Sponsorship Sprint

Turn your value into
a sponsor-ready offer.

Shape your sponsorship opportunity with focused strategy, a clearer story and preparation tailored to your starting point.

  • Accelerator: focused coaching and offer development
  • Sprint: deeper strategy and sales materials
  • Understand your value and next steps
Find your starting point
Business research and campaign analytics 03 / Take it to market

Sponsorship Sales Agency

Put a sales system
behind your ambition.

Bring in hands-on support to build your sales system, test sponsor interest or manage agreed sales activities.

  • SponsorFlow setup and campaign testing
  • Done-with-you or done-for-you support
  • Clear responsibilities and reporting
Explore agency support

The work behind the opportunity

Strategy you can see.
Tools you can use.

Move from scattered ideas to a clear story, a stronger offer and materials that support your next sponsor conversation.

A clearer sponsorship story.

Explain what makes your organization valuable and why a brand would want to be part of it.

An audience and asset picture.

Identify the people you reach and the content, experiences and opportunities you can offer a partner.

Partnership ideas with substance.

Shape relevant sponsorship opportunities, clear benefits and pricing supported by the evidence available.

Materials for the next conversation.

Bring your offer together with sponsor-facing materials and practical direction on who to approach and how to follow up.

The Sponsorship Accelerator

Build a sponsor-ready offer.
Move with clarity.

  • Sponsor positioning
  • Prospecting direction
  • Offer development
  • Outreach action plan

A Focused Place To Start

Your next step doesn’t have to be a leap.

Start with a one-on-one Accelerator briefing. Discuss your property, where you’re getting stuck, and whether the program is the right next step.

Book your $25 Accelerator briefing

The briefing costs $25. If you enroll in the Accelerator, that amount is credited toward your program fee.

Explore the Accelerator

Selected client work

Different organizations.
Meaningful progress.

From entrepreneurial communities to purpose-led nonprofits, explore examples of the work Maria has supported.

Sprint & coaching

Afro-Caribbean
Business Network

ACBN’s team completed the Sponsorship Sprint with Maria and achieved its $400,000 revenue goal. This reflects the client’s execution supported by strategy and coaching.

$400K Client revenue goal achieved*

Sponsorship development

Bald Girls Do Lunch

Partnership work included a $10,000 pilot. A proposed expansion seeks $10,000 per market across 12 cities, building on the pilot relationship. That expansion is an ask, not secured funding.

$10K Pilot sponsorship*

Purpose-led partnerships

Miracle Flights

Maria’s work with Miracle Flights shows how a mission can connect with brand partners beyond logo placement, including retail and service-based collaborations.

Beyond
logo placement.
Connecting brand participation with purpose.

*Results reported by Maria. Coaching-supported client outcomes are distinct from sponsorships secured through agency representation. Past outcomes do not guarantee future funding.

Maria L. Perez, host of the Sponsorship Sales Ask Me Anything
Maria L. Perez The Sponsorship Lounge

The Sponsorship Sales AMA

Bring the question
that’s holding you back.

What should you offer? Who should you approach? How do you start the conversation? Bring your sponsorship questions to a group Ask Me Anything session with Maria.

  • Audience & asset value
  • Finding sponsor fit
  • Packaging & pricing
  • Outreach & follow-up
Join the AMA Interest List

Register your interest by email. Session dates and participation details will be confirmed separately. This is a group discussion, not a private consultation.

How we work together

Start with a conversation.
Move forward with clarity.

You bring the goals and questions. We help you understand the opportunity and choose a practical next step.

  1. The first conversation

    Tell us what you’re building.

    Share your sponsorship goals, what you already have and where you need support. We’ll discuss your audience, resources and priorities.

    A shared understanding of your starting point.

  2. Your recommendation

    See a path that fits.

    Receive a personalized recommendation with the proposed service, scope and investment, including what we handle and what your team contributes.

    One clear recommendation to consider.

  3. Your next steps call

    Decide how to move forward.

    Review the recommendation with Maria, ask your questions and confirm the scope, responsibilities and terms before the engagement begins.

    An agreed plan for working together.

Maria Leonor Perez, sponsorship strategy coach and consultant
Maria Leonor Perez Sponsorship strategy & purpose-led partnerships

Meet your strategy partner

A personal approach.
A wider perspective.

Maria Leonor Perez helps nonprofits build sponsorship opportunities around their assets and helps businesses develop partnerships connected to their purpose.

Her work brings together strategy, preparation and sales support—helping you understand what you can offer, how to communicate its value and where to focus your next effort.

Your goals shape the recommendation. Your starting point shapes the work.

More about Maria

Three connected brands. Support that fits your needs.

The Sponsorship Lounge

Coaching, ongoing guidance and focused programs to build your sponsorship strategy and prepare your offer.

Sponsorship Sales Agency

Separately scoped sales systems, campaign support and representation to help take ready opportunities to market.

Cause Marketing Consultant

Purpose-led partnership and community engagement strategy connecting business goals with meaningful participation.

A few helpful answers

Questions?
Let’s bring clarity.

Here’s what to know about getting started, choosing support and working together.

Talk through your questions
Who do you work with?

We work with event organizers, sports properties, creators, entrepreneurs, nonprofits, associations and brands developing sponsorship opportunities. Your audience, assets, goals and capacity help determine the right approach.

I’m not sure which service I need. Where do I start?

Start with a free strategy call. We’ll discuss what you’re building, what you already have and where you need help. You’ll then receive a personalized recommendation to review before a follow-up conversation.

What’s the difference between the Accelerator and the Sprint?

The Accelerator provides focused coaching and direction to help develop your sponsorship approach and offer.

The Sponsorship Sprint includes more comprehensive strategy and preparation, with sponsor-facing materials defined in the agreed scope.

We’ll recommend the level of support that matches your starting point, resources and needs.

Do you prepare the offer or handle the selling?

Both types of support are available. Coaching and preparation help you build your own sponsorship capability.

Through Sponsorship Sales Agency, separately agreed services can include sales system setup, campaign testing, prospecting, outreach, follow-up and representation. Your agreement specifies who handles each activity, including meetings and negotiations.

What does it cost to work together?

Your investment depends on the preparation, support and execution required. Your personalized recommendation explains the scope, fees, payment terms and responsibilities.

Advertising spend, software and other third-party costs are identified separately where applicable.

Do I need the Sprint before agency support?

We first review your existing offer and materials. If substantial preparation is needed, the Sprint may be the recommended starting point. If your opportunity is ready, a focused setup or campaign test may be more appropriate.

Can you guarantee sponsors or a funding timeline?

No. Sponsorship decisions depend on brand priorities, budgets, timing and the strength of the opportunity.

We agree on the work, responsibilities and measures of progress. We do not guarantee sponsorship revenue or a closing date.

Your next move starts here

Let’s find the opportunity
in what you’ve built.

Bring your goals, ideas and questions. We’ll help you identify a practical next step toward stronger sponsorship opportunities.

Book Your Free Strategy Call

A personal conversation. A recommendation built around you.

Let’s Work Together

Join 200+ clients who trust our proven approach to sponsorship success. Ready to connect? We’d love to hear from you.