Developing a Sponsorship Rate Card—A Step-by-Step Guide
Confused about how to price your sponsorships? Here’s how to build a simple rate card that works for both nonprofits and businesses:
1. List All Your Assets
Logo placement
Social media shout-outs
Free product samples
Speaking opportunities
2. Assign Value
Look at what similar events charge
Estimate your audience size and engagement
Be realistic—raise prices as your reputation grows
3. Create Packages
Combine assets into “Bronze / Silver / Gold” or custom packages
| Package | Price | What's Included |
|---|---|---|
| Gold | $10,000 | Logo everywhere, speaking slot, 3 social posts |
| Silver | $5,000 | Logo on main website, 1 social post |
| Bronze | $2,000 | Name listed, no extras |
Nonprofit Example
A local art auction:
Gold ($10,000): Headline logo, VIP tickets, spotlight ad in print program
Silver ($5,000): Logo on invitation, social media thanks
Bronze ($2,000): Name in program
For-Profit Example
Tech launch event:
Gold ($15,000): Branded session, demo space, video promo
Silver ($7,500): Demo space, email mention
Bronze ($3,000): Logo on slides