How to Tell If Your Event or Project Is Ready for Sponsorship

Wondering if it’s time to seek sponsors for your project or event? Let’s break down the signs you’re ready—and a few to watch for first.

What Makes You “Sponsor-Ready”?

· Clear Audience:
Can you describe who comes to your events or follows your organization? Sponsors want to know who they’ll reach.

· Tangible Assets:
Do you have things to offer such as speaking opportunities, logo placement, or social media shoutouts?

· Track Record:
Have you run successful events or programs in the past? If you’re new, do you have advisors or partners that add credibility?

· Defined Goals:
You know how much funding you need and what you want sponsors to help achieve.

Nonprofit Example:

You run an annual youth leadership summit. You have lists showing 200+ student attendees from over 15 high schools, previous event photos, and testimonials from past supporters.

You’re ready.

For-Profit Example:

Your tech startup is launching a user conference. You can show a mailing list of 1,000 IT managers and last year’s demo day sponsors.
Perfect!

Not Quite There Yet?

If you’re unsure who your audience truly is, or you haven’t run an event before, focus first on building your foundation. Start small, gather feedback, and establish your value.